Acquiring new customers is always difficult and costly, and it is especially challenging for credit card issuers because of strong competition. To make matters worse, prospects are often wary of and fatigued by credit card solicitations and it is difficult to get prospect’s attention in the direct marketing clutter. What if there were a way to find out what really matters to each of your prospects individually? Is it low APR or specific rewards on gas, zero AMF, the prestige associated with the card, or zero fraud liability? And not only that, how your direct marketing communication can cut through and grab their attention. Aignyte can help you stand out, talk to prospects about features that matter to them, and get game-changing increases in conversion rates.