Industry studies consistently show that people do not have enough life insurance, and often none at all. The challenge facing CMOs is to determine what is preventing people from buying the life-insurance they know that they need and then determine ways to address that felt need. And of course, it is always difficult to stand out and get prospect’s attention in the direct marketing clutter.
What if there was a way to find out what matters to your prospects individually – low price, protection for life’s uncertainties, or as an investment? And at the same time, how can your direct marketing communication cut through and grab their attention? Aignyte can help you stand out, talk to prospects about features that really matter to them, and get game-changing increases in conversion rates.
