Acquiring new customers is always difficult and costly, and it is especially challenging for telecom companies because of fierce competition, a commodity product with typically low switching costs (cell phones), and more and more customers practicing cable cutting. To make matters worse, prospects are often wary and fatigued of solicitations. It is difficult to get the prospect’s attention in the direct marketing clutter. What if there were a way to find out what will really matter to your prospects individually – specific packages, low monthly fees, no security deposit, or high download speed, and not only that, how can your direct marketing communication cut through and grab their attention. Aignyte can help you stand out, talk to prospects about features that matter to them and get game-changing increases in conversion/response rates.