The use of personalization in direct mail campaigns

Marketers’ campaigns are evenly split between personalized, segmented, and mass mailings, and when personalization is used, it’s moved well beyond the simple name-only personalization that used to dominate the market.

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Why experimentation could guide you to failure?

In the last entry we have talked about potential pitfalls in the use of analytics and how some of those pitfalls could lead organizations to abandon the path of analytics.

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