Why Data Scientists should consider switching from Python to Spark

Switching to Spark, Python runtime comparison. Python has been the language of choice for Data Scientists for last several years. It is easy to use, versatile, and tremendously rich in libraries – such as Pandas, Numpy, Sklearn, Keras, … not only are there many libraries, but the libraries are also mature and comprehensive.

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The use of personalization in direct mail campaigns

Marketers’ campaigns are evenly split between personalized, segmented, and mass mailings, and when personalization is used, it’s moved well beyond the simple name-only personalization that used to dominate the market.

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