The AI that Powers Aignyte

    Aignyte is a unique and transformative technology that harnesses the power of AI to make precise recommendations about what will generate the most interest in your offer from your prospects/customers. And Aignyte’s self-learning algorithms automatically adjust preferences based on the results from your latest campaign and changes recommendations as early as the next campaign.

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    Proprietary Taxonomy to Define Attributes of the Creative (Genome)

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    • Subject lines
    • Content
    • Highlighted product features
    • Messages and offers
    • Direct mail formats and designs
    • Images and icons

    Aignyte Decoder

    Aignyte Decoder generates a genome for every interaction/creative piece/content (email, display, direct mail)… The genome captures the various nuances ranging from email subject lines, images and offers, down to the size and color of a direct mail envelope, the location of your logo, highlighted product features and the broad theme of any creative. Every creative is mapped onto a genome that has been developed by the Aignyte team.

    Aignyte Extractor

    Aignyte Extractor scours through your historical data – multi-channel content, messaging and creative stimuli delivered to a target, along with their response data to discover their preference for each of the genome elements. Our proprietary algorithms extract even the most granular signals that establish a link between audience member/prospect’s characteristics and their preferences.

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    Extract every audience member/prospect preferences

    Customer Characteristics
    • Geolocation
    • Age
    • Income
    • Browsing history
    Prior Response
    • No response
    • Applied
    • Transaction completed
    Prior Creative
    • Content
    • Product features
    • Channel affinity
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    Middle income single working parent

    • Get up to $40k in line
    • Flexibility of paying back
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    Financially savvy millennial

    • A low APR card
    • Get instantly approved
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    High Income looking for urgent need

    • No pre-payment penalties
    • Direct deposit to Bank Account

    Aignyte Matcher

    Aignyte Matcher generates specific content, creative, message recommendations for each prospect/audience member that would maximize the value from interaction… be it their response rate, or usage of your product, or retention rate or average order size and frequency.

    Self-Learning

    And the self-learning algorithms automatically incorporate the most recent responses/behaviors, modify preferences, and change recommendations for the next interaction – effectively responding to market, competitive and consumer behavior changes almost immediately.

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    Calender