Aignyte delivered 1.4x improvement in response rates and a 2X increase in campaign efficiency

Aignyte delivered 1.4x improvement in response rates for a Fortune 10 retailer and a 2X increase in campaign efficiency compared to all previous direct mail campaigns conducted without Aignyte. Aignyte’s hyper-personalized recommendations addressed the question – What will stimulate a prospect to respond? as opposed to the tradition approach of Who will respond? For each individual prospect, Aignyte’s algorithms picked one of the possible 4000+ possible offer combinations that is most likely to make that prospect respond, and the second best one and so on.