Aignyte tripled click thru rates (CTR) for an patient engagement newsletter campaign of a large healthcare provider chain. Aignyte’s proprietary algorithms picked the optimal Subject Line for each individual prospect to maximize their probability of opening the email. And then selected the right email body and content such that it will maximize the probability of clicking on the links in the email. The combined effect of hyper-personalizing the Subject Line and email Body led to a tripling of CTR
A large healthcare provider chain comprising of multiple hospitals, and clinics spread around a large city in the North East, started a newsletter program in 2020 to increase engagement with their patients, share more resources with them and increase online appointment bookings (using the links in the emails). Our client had sent close 1.8MM emails over a period of 8 months with an average Open rate (proportion of recipients who opened the email) of 28% and a Click Thru Rate of 1% (proportion of recipients who clicked on a link in the email body
Our client had
Aignyte’s transformative methodology and algorithms were still able to deliver transformative results without any additional testing or building any new creatives.
• Aignyte Decoder built a proprietary genome (related to our client defined value propositions, product offerings and creative elements) for each of the existing creatives. Each genome was close to 5000 elements long.
• Aignyte Extractor ran a two step process to extract patient preferences for the Subject Line and email Body genome elements. Understanding at a granular level which value propositions, in what mix, would work for each patient, which service offerings would be of interest to them in a particular month of campaign …
• Aignyte Matcher then used this atomic level understanding to assign Subject Lines and Email Body for each patient individually to maximize their probability of opening the meail and then clicking on an email in the email body.
Aignyte generated recommendations resulted in a tripling of CTR. The open rate increased by 35% (i.e. 35% more recipients opened the email) and the Click to Open Rate (recipients who click on the link after opening the email) increased by a whopping 113%.
Together it led to an tripling of CTR.
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