Summary

Aignyte dramatically increased response rates to credit card offers made by a large FinTech to both pre-approved and pre-selected prospects. Aignyte’s proprietary algorithms selected the optimal creative package (envelope, insert and letter) for each individual prospect to maximize their probability of opening the envelope and responding to the offer. The results of selecting the optimal creative package led to a 25% increase in response rates as well as an improved risk profile for responders.

Case Study

A large FinTech sent 34MM direct mail pieces to both pre-selected and pre-approved prospects across the country over 14 campaigns and a 12 month period. Our client wanted to see how Aignyte could increase the response rates to their direct mail solicitations which had an average response rate of 1.1%.

Our client had

• Pre-screen bureau variables (2100+ variables on each prospect),
• Creative inventory totaling 37 different creative packages and
• 12 months of campaign history totaling 34MM records

Aignyte’s transformative methodology and algorithms were still able to deliver transformative results without any additional testing or building any new creatives.

• Aignyte Decoder built Genetic Signature for each existing creative (related to our client defined value propositions, product offerings and creative elements). Genetic Signature was 5000+ elements long.
• Aignyte Extractor ran a two step process to extract prospect preferences for each element of Genetic Signature. Understanding at a granular level which value propositions, product terms, creative elements, and in what mix, would work for each prospect in a campaign …
• Aignyte Matcher then used this atomic level preference understanding to assign the creative package for each prospect individually to maximize their probability of opening the envelope and then responding to the credit offer.

Results

Aignyte generated recommendations resulted in a 25% increase in response rates. In addition, the incremental responders had an improved risk profile.

Find out how Aignyte can help turbocharge your direct marketing efforts today!
aignyte@quaerainsights.com