Summary

Aignyte drove a 47% increase in response rates in a direct mail campaign for a large Personal Loan provider. Aignyte’s proprietary algorithms picked the optimal creative package (envelope, letter and insert) to send to each individual prospect to maximize the probability of opening the envelope and responding to the solicitation. In addition, the incremental responders had a better risk profile.

Case Study

A Fintech company offering Personal Loans up to $50k sent 36.5MM direct mail pieces over a 9 campaigns. They mailed solicitations to both prior customers and new prospects. Those mailings had an average response rate of 0.43%

Our client had

• Pre-screen bureau information (~1500 variables on each prospect)
• Creative inventory of 66 creative packages and
• Only nine months of campaign history totaling 36.5MM touch points

Aignyte’s transformative methodology and algorithms were still able to deliver transformative results without any additional testing or building any new creatives.

• Aignyte Decoder built a proprietary genome (related to our client defined value propositions,
  product offerings and creative elements) for each of the existing creatives. Each genome
  was close to 5000 elements long.
• Aignyte Extractor ran a two step process to extract prior customers and new prospects
  preferences for creative package genome elements. Understanding at a granular level which
  value propositions, in what mix, would work for each propsect that would be of interest to
  them in a particular month of campaign …
• Aignyte Matcher then used this atomic level understanding to assign creative packages for
  each prospect individually to maximize their probability of opening the envelope and then
  accepting the loan offer.

Results

Aignyte generated recommendations resulted in a 47% increase in response rates. The response
rate improved from 0.43% to 0.63%. The incremental responders also had an improved risk profile.

Find out how Aignyte can help turbocharge your direct marketing efforts today!
aignyte@quaerainsights.com